Teams from every line of business across The Walt Disney Company came together to deliver solutions that are simple for hospitals to implement, sustain and scale. To reimagine the patient journey, Disney consulted a Panel of Experts that included physicians, caregivers and child life specialists who stated that the Company could make the greatest impact by focusing on moments of highest anxiety for children and families in hospitals, such as arrival and transitions to examination and operating rooms (including the “kissing zone,” in which patients and their families separate before the child undergoes surgery). “We could not have done this without all the guidance, partnership and collaboration from doctors, nurses, hospital administrators, child life specialists, creative teams, tech leaders and also, importantly, parents.” That is why we are so fortunate to have Texas Children’s Hospital and our advisory board help guide on this effort,” said Elissa Margolis, senior vice president, Enterprise Social Responsibility. “As the name ‘Team of Heroes’ implies, at Disney we know that if you want something to be timeless and touch the hearts of millions, it requires a talented team to bring it all to life. Disney Team of Heroes combines Disney’s beloved characters with the unparalleled creativity of its employees and cast members to bring classic stories to life in innovative ways that are designed to reduce the anxiety of a hospital stay. The initiative, called Disney Team of Heroes, builds on The Walt Disney Company’s long legacy of delivering comfort and inspiration to families with children facing serious illness. Just over 12 months since Bob Iger, Chairman and CEO of The Walt Disney Company, announced a bold $100 million commitment to support children’s hospitals around the world, leaders from Disney and Texas Children’s Hospital in Houston, Texas, debuted a suite of experiences, murals and interactive art aimed at providing comfort and inspiration for children and families.
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